Reason #3 to Launch a Podcast: Continuous Learning
This is the third of a nine part series on The Top Reasons to Launch a Podcast.
Try. Learn. Adapt. Repeat.
‘Excellence is not a singular act, but a habit. You are what you repeatedly do.’
Shaquille O’Neal
Continuous Learning
Podcasts provide the content and experiences that support new insights, learnings, and skills. Become an in-demand speaker, seasoned interviewer, and trusted leader via podcasting. Hosting your own podcast is like going to the gym. With each episode, you become more practiced, more polished, and you’ll receive authentic feedback from your listeners and guests.
Here are some best-in-class podcasts using Continuous Learning:
Road Trippin’: Two former NBA players, Richard Jefferson and Channing Frye, have been using podcasting to transition into new media roles since 2017. Today, Richard Jefferson is an analyst and announcer for ESPN, while Channing Frye serves as lead analyst for TNT.
Myths and Legends: Jason Weiser, A former English Literature Major, and Hospital Researcher, writes and narrates stories for thousands of people every week. If you listen back to old episodes, he has improved his craft.
Armchair Expert: Dax Shepard, an actor, interviews celebrities, journalists, and academics. After 360+ episodes, he has developed into one of the best interviewers in the industry.
Comedy Bang Bang: Host Scott Aukerman brings other comedians to work on their improv skills in a long-form, unscripted interview setting.
Best Format:
Solocast: The host speaks directly to the audience.
Interview: The host leads a conversation with a guest or guests.
Narrative: Each episode consists of carefully selected, edited, and pieced together audio that tells a specific story guided by a narrator or host.
Read more in our How to Choose the Right Podcast Format guide.
Why launch a podcast?
Podcasting continues to be one of the fastest-growing forms of media. Market researchers at Nielsen describe podcasts as mainstream after recent audience and advertiser growth. You have a website. You're active on social media. You and your business need a podcast to grow and reach your target audience. Don't be left behind.