Reason #1 to Launch a Podcast: Education
This is the first of a nine part series on The Top Reasons to Launch a Podcast.
A New Way to Learn
‘What is something that not enough people are talking about, and what is something that I believe I have something unique to say about?’
Malcolm Gladwell
Podcasts answer the questions your audience is seeking and make them loyal fans. Educational podcasts deliver trusted information that audiences need in an accessible, affordable, on-demand format. You can build on your educational content with compelling calls to action to support your projects and services.
Here are some best-in-class podcasts in the Education genre:
Radiolab: Radiolab is on a curiosity bender. We ask deep questions and use investigative journalism to get the answers.
Twenty Thousand Hertz: The stories behind the world's most recognizable and interesting sounds.
Revisionist History: Every episode re-examines something from the past — an event, a person, an idea, even a song — and asks whether we got it right the first time. Because sometimes the past deserves a second chance.
99% Invisible: A sound-rich, narrative podcast hosted by Roman Mars about all the thought that goes into the things we don’t think about — the unnoticed architecture and design that shape our world.
TED Radio Hour: Investigates the biggest questions of our time with the help of the world's greatest thinkers.
Planet Money: We find creative, entertaining ways to make sense of the big, complicated forces that move our economy.
Recommended formats for the Education genre:
Interview: The host leads a conversation with a guest or guests.
Narrative: Each episode consists of carefully selected, edited, and pieced together audio that tells a specific story guided by a narrator or host.
Hybrid Interview: Narration, and sometimes sound design or additional audio, is inserted into an interview or conversation to drive the story forward or provide background.
Read more in our How to Choose the Right Podcast Format guide.
Why launch a podcast?
Podcasting continues to be one of the fastest-growing forms of media. Market researchers at Nielsen describe podcasts as mainstream after recent audience and advertiser growth. You have a website. You're active on social media. You and your business need a podcast to grow and reach your target audience. Don't be left behind.