Reason #6 to Launch a Podcast: Marketing
This is the sixth of a nine part series on The Top Reasons to Launch a Podcast.
A Great Story Requires an Audience
“Having a great idea for a product is important, but having a great idea for product distribution is even more important.”
Reid Hoffman (Masters of Scale)
Marketing
Market your projects and services to interested audiences with trusted content and empathetic storytelling. Gather valuable information, insights, and feedback to ignite business and creative growth.
Here are some best-in-class podcasts focused on Marketing:
Sounds of the Rail Park: Dive into Philadelphia’s unique, urban landscape with stories about the design and build of the Rail Park.
Epilepsy&: Listen to hopeful stories from the Epilepsy Foundation of Eastern Pennsylvania. You'll learn how epilepsy is more than seizures.
Inspiring Growth: Hosts Mark P. Fisher and Amberly Neese share stories of people achieving growth after intense challenges.
Best Format:
Interview: The host leads a conversation with a guest or guests.
Hybrid Interview: Narration, and sometimes sound design or additional audio, is inserted into an interview or conversation to drive the story forward or provide background.
Narrative: Each episode consists of carefully selected, edited, and pieced together audio that tells a specific story guided by a narrator or host.
Read more in our How to Choose the Right Podcast Format guide.
Why launch a podcast?
Podcasting continues to be one of the fastest-growing forms of media. Market researchers at Nielsen describe podcasts as mainstream after recent audience and advertiser growth. You have a website. You're active on social media. You and your business need a podcast to grow and reach your target audience. Don't be left behind.