Reason #5 to Launch a Podcast: Lifting Podcaster Awareness
This is the fifth of a nine part series on The Top Reasons to Launch a Podcast.
Can I Talk to You?
“One of my favorite parts of doing the show is finding the experts. Every time I connect with one, it feels like a crush texted me back. It’s like, ‘Oh, my God, I got an email back from the rat guy.’ ”
Alie Ward (Host of Ologies)
Lifting Podcaster Awareness
You ‘Hi, you don’t know me, but I love what you do. Do you have time for a phone call where we talk about the industry, you give me advice, and you learn more about my brand and services?’
Industry Leader ‘Nice to meet you, but I don’t have time right now.’
A podcast helps legitimize you and gives you access to people who would otherwise ignore your emails and calls. Then, you can grow your community of advocates, collaborators, and customers through these new interactions. Ultimately, a podcast lifts awareness, gives you credibility, and attracts valuable partners.
You ‘Hi, I am the host of Why This Matters, a podcast where I interview influential people, like yourself. Do you have time for a phone call where we can talk about the industry, you give my listeners advice, and my audience learns more about your new book?’
Industry Leader ‘Nice to meet you, I’d love to come on. What day next week works for you?’
Here are some best-in-class podcasts that Lift Podcaster Awareness:
Success Story with Scott D. Clary: Scott D. Clary is an author, business leader, educator, and speaker. He's also a podcast host leading conversations about marketing, sales, and startups. His podcast gives him the opportunity to talk to some of the top leaders in business.
Creative Elements: Jay Clouse leads conversations with design leaders achieving artists and business success. These guests are potential collaborators and future clients.
Relatively Speaking, Between Friends: Hosts Shannon Czincila and James Lewin interview healthcare professionals about care, education, and healing for The Friends of Einstein. Guests are often leaders at other non-profits and existing or potential partners for Einstein Healthcare Network.
Best Format:
Interview: The host leads a conversation with a guest or guests.
Panel Discussion: The host, or hosts, have a conversation with a guest or guests.
Hybrid Interview: Narration, and sometimes sound design or additional audio, is inserted into an interview or conversation to drive the story forward or provide background.
Read more in our How to Choose the Right Podcast Format guide.
Why launch a podcast?
Podcasting continues to be one of the fastest-growing forms of media. Market researchers at Nielsen describe podcasts as mainstream after recent audience and advertiser growth. You have a website. You're active on social media. You and your business need a podcast to grow and reach your target audience. Don't be left behind.